What Media Companies Need to Know About Engaging Consumers as a Global Crisis Evolves

As global pandemic disrupts publishers’ and media companies’ strategies around customer base and ad sales, simply stabilizing business in the weeks and months to come will take innovation and strong partnerships. In today’s connected ecosystem, A.I. and continuous consumer research will be two tools critical to gaining the real-time insights that can help media enterprises retain, attract and communicate with consumers during and following the crisis. Resonate Co-Founder and Chief Strategy Officer Andy Hunn, discusses rapidly emerging consumer trends in media consumption, travel, dining (now in, rather than out), digital engagement and more. You’ll learn: ·

• How publishers and media companies can drive revenue in times of uncertainty
• How consumers’ online behavior is changing as a result of self-isolation 
• The role of A.I. and consumer research during the pandemic 
• Results from Resonate’s connected flash survey on COVID-19