Leveraging Values-Based Strategies to Win Campaigns
We're in the final countdown until the hotly contested Georgia Senate runoff elections.
Using this historic run-off election as a backdrop, download our just-released report, Winning the Georgia Senate Runoff Elections: Four Strategies to Success Based on Personal Values. In it, you’ll learn:
- Why the personal value chain of voters is more effective than demographics-based targeting
- Values-based differences between Republicans and Democrats
- Examples of how campaigns can leverage values-driven messaging to win the battle for hearts and minds
Don’t miss out on these hyper-relevant insights your campaign needs to win.