Leveraging Values-Based Strategies to Win Campaigns

We're in the final countdown until the hotly contested Georgia Senate runoff elections.

How can these candidates win over independent voters and motivate them to cast their ballot on January 5? Campaigns need to accurately segment audiences and apply relevant values-based messaging that strikes directly at the core of what drives voting behavior.

Using this historic run-off election as a backdrop, download our just-released report, Winning the Georgia Senate Runoff Elections: Four Strategies to Success Based on Personal Values. In it, you’ll learn: 

  • Why the personal value chain of voters is more effective than demographics-based targeting 
  • Values-based differences between Republicans and Democrats 
  • Examples of how campaigns can leverage values-driven messaging to win the battle for hearts and minds

Don’t miss out on these hyper-relevant insights your campaign needs to win. 

GET THE REPORT