Leveraging Values-Based Strategies to Win Campaigns

Using this historic run-off election as a backdrop, download our just-released report, Winning the Georgia Senate Runoff Elections: Four Strategies to Success Based on Personal Values. In it, you’ll learn: 

  • Why the personal value chain of voters is more effective than demographics-based targeting 
  • Values-based differences between Republicans and Democrats 
  • Examples of how campaigns can leverage values-driven messaging to win the battle for hearts and minds

Don’t miss out on these hyper-relevant insights your campaign needs to win.