The State of the Multicultural Consumer: Connect Authentically With AI-Powered Data
There is a massive opportunity to reach today’s diverse consumers authentically. But it's not enough to rely on flat demographics—and by making sweeping generalizations, you could be putting your revenue at risk. One solution: precise, predictive AI-powered consumer data, which can empower agencies to win and expand business across industries in ways other tools can’t.
Discover deep multicultural data and real-world examples from Resonate’s just-released report, 2023 State of the Multicultural Consumer, with leaders from multicultural agency Dieste and Resonate. You’ll find out:
Strategies to grasp the unique qualities of your audience that are essential to effective campaigns
How AI-powered data can help eradicate tired ethnographic assumptions for a truer picture of your consumer
Examples of successful approaches from brands across industries
Ericka Podesta McCoy, CMO, Resonate
Ericka is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia.
Scott Gassert, Executive Director, Media Planning and Strategy, Dieste
Scott oversees all media functions for Dieste. He is a three-time nominee for media executive of the year from the Association of Hispanic Advertising Agencies (AHAA).